01
Why we do not leave the final film to AI
On tools, responsibility and the difference between a draft and a work.
Editorial
Research is the most expensive part of a film. And the only one we never cut.
Our editorial desk works to journalistic standards, whether the result is a documentary, a reportage or a brand film. This page describes how we proceed and what we hold ourselves to.
The method
We keep four phases strictly apart, because each demands a different attitude: curiosity when scouting, scepticism in research, formal resolve in concept work, discipline in production. A phase begins only once the previous one stands up.
Four pillars
01
Story scouting
We watch markets, science, public administration and culture, looking for movements before they become consensus. Every proposal is tested internally against three questions: what is new, who does it affect, and can it be shown?
02
Research & facts
Source work with at least two independent references for load-bearing claims, background conversations, document review and counter-research. What cannot be substantiated is dropped — even when it would make the better scene.
03
Concept development
From the material we derive an angle: characters, conflict, structure, visual language, length. The concept is written down and agreed with clients and broadcasters before any equipment is booked.
04
Production
Directing, camera, sound, editing and post execute the concept. The editorial desk stays in the process until sign-off and checks the broadcast version against the facts.
Editorial code
Six principles every production in this house adheres to.
- 01
Source work
Load-bearing claims require solid sources. We document them internally so they remain traceable years after broadcast.
- 02
Counter-research
Anyone criticised gets a hearing. We obtain responses before a film is finished, not afterwards.
- 03
Reporting and commission kept apart
Commissioned productions are identified as such. Editorial formats take no content instructions from advertisers.
- 04
Fact-checking before broadcast
Every broadcast version goes through a final check of figures, quotations, names and image attributions.
- 05
Care before speed
A deadline is not an argument. If the facts do not hold, we postpone — or we do not broadcast.
- 06
Transparency about technology
Where AI assists in the process, we say so. The final film remains a real production.
Notes from the newsroom
Three texts about the craft. No case studies, no client stories — method.
02
Research is direction
Why the decisive choices are made before anyone touches a camera.
03
What separates a studio interview from a conversation
On preparation, contradiction and the art of not letting an answer pass.